Group Director, Paid Growth

remote
Vancouver, British Columbia, Canada .
full-time . December 23, 2024

Description

Flywheel Digital is unlocking the potential of digital-first work. Our client partners include some of the world’s top digital consumer brands, such as Good Inside, Native, Willful, and DUER—but more importantly, we only work with good people.

We believe digital-first work has the unique potential to unlock growth, connection, craft, and freedom. Our mission is to create those possibilities for our team and our clients. Clients love us because we keep our promises: we deliver measurable long-term growth outcomes, act as an extension of in-house teams, and turn data into insight. This has led to high-profile industry awards, including Search Engine Land’s Boutique SEO Agency of the Year and Globe and Mail’s Canada’s Fastest-growing Companies.

We’re hiring a Group Director, Paid Growth to help us fulfill our mission. This is a full-time, remote-first position.

High level

Reporting to the Senior Director of Paid Growth, the Group Director owns client outcomes. They head a talented team of digital marketers to manage a portfolio of client partners. A Group Director at Flywheel is a best-in-class marketer, structure creator, team-builder, and resource allocator. They demonstrate business acumen, quickly understanding business models and value capture systems, and can articulate that acumen to their clients and team.

Responsibilities

Client management—you work with your team to service a diverse portfolio of clients. You own the outcomes, while Leads own day-to-day comms and execution. You assist with crafting the strategy and occasionally execution.
Strategy—ensure our clients are using the best mix of digital marketing channels to reach their customers and provide differentiated value.
Technical execution—you can jump into the platforms without blinking. You’re on top of algorithm updates and know your way around all the usual suspects (Meta, Google, Linkedin).
Team leadership—you mentor and lead a high-performing team, adding to the Flywheel culture of high accountability and trust. You create structure, coach project management, get rid of roadblocks, and serve your team so they can perform their best.
Innovation—our partners rely on us to innovate and experiment on their behalf. You work with Leads to ensure a high level of testing (always be testing!), whether it be new tech, platforms, messaging, creative, technical levers.
Executive presence—you won’t join every client call, but you’re expected to present well in front of client contacts, ranging from marketing managers to CEOs. You instill trust quickly, communicate succinctly, persuade naturally, and give respect regardless of title.
Care—you genuinely care about yourself, your team, clients, and work. You care about driving big wins. You care about creating an environment your team is excited to work in. You care about real results (not vanities like followers, leads, or impressions).

Qualifications

The right person has 7+ years’ experience in growth marketing:

5+ years’ experience with team management
3+ years’ agency experience
Exceptional presentation and communication skills—you understand the nuance that goes into every channel of remote comms (sync, async, video, long form, short form)
Strong project management
Proven track record for delivering big, tangible growth results
Rock solid grasp of current marketing trends—you naturally stay on top of platform updates and shifts in tactics
Growth marketing expertise:
Campaign strategy (planning budgets, determining platform, targets, etc)
Google Ads (Search, Display, Performance Max)
Youtube
Meta Ads (Facebook, Instagram)
Linkedin
Google Analytics
CRO
Creative strategy (creative briefing, analysis)

Bonus points if you have experience with:

eCommerce/tech/education experience
Working with creatives and content calendars (e.g. photographer, videographer)
Hubspot
Email/SMS marketing (esp. Klaviyo)
Graphic design (Photoshop, InDesign, Illustrator, etc) or photography experience
Web development
Entrepreneurship—you’ve had your own website, side project, or business (or would like to)
Event planning

Compensation & Perks

At Flywheel, our people are our greatest asset, so we prioritize creating an environment where you can thrive both professionally and personally. We believe in enabling our team through flexible work practices, individualized career paths and team-wide learning

The estimated compensation range for this role is $110,000 - $130,000 CAD annually, depending on experience, skills, and market location. In addition to competitive pay, we offer:

Flexible Work Hours— A remote-first, asynchronous work environment with a 35-hour work week.
Health & Wellness—Comprehensive health benefits, including medical, dental, and vision coverage.
Remote Wellness Support— A remote wellness budget to prioritize your remote work setup and well-being.
Generous Time Off—Flexible vacation policy, plus unlimited sick days.
Professional Development—A learning budget to support your career growth and skill-building.
Team Retreats–– two teamwide Retreats (‘Bursts’), annually

Hiring Process

We believe great work necessitates diverse perspectives and we take an inclusive approach to our workplace environment and hiring practices.

Although our process is subject to change based on availability and specific candidate circumstances, here is generally what you can expect if you apply:

20-minute phone screen
60-minute video call with Leadership team member
Skills Testing Project (all candidates are paid a stipend for completion)
90-minute video panel interview with Leadership team members
(If necessary) 60-minute video call with Leadership team member
Reference checks (3 minimum from the last 3 years)

Compensation

$110,000.00 - $130,000.00 per year

Know someone who would be a perfect fit? Let them know!