Sr Growth Lead

remote
Vancouver, BC, Canada .
full-time . January 5, 2025

Description

Flywheel Digital is unlocking the potential of digital-first work. Our client partners include some of the world’s top digital consumer brands, such as Good Inside, Native, Willful, and DUER—but more importantly, we only work with good people.

We believe digital-first work has the unique potential to unlock growth, connection, craft, and freedom. Our mission is to create those possibilities for our team and our clients. Clients love us because we keep our promises: we deliver measurable long-term growth outcomes, act as an extension of in-house teams, and turn data into insight. This has led to high-profile industry awards, including Search Engine Land’s Boutique SEO Agency of the Year and Globe and Mail’s Canada’s Fastest-growing Companies.

We’re hiring a Senior Growth Lead to help us fulfill our mission. This is a full-time, remote-first position.

High Level

Reporting to the Director of Growth and Analytics, the Senior Growth Lead owns the client relationship, strategy, and implementation. You’ll be responsible for achieving the growth goals of our multi-channel client engagements. We support these clients on a wide variety of growth initiatives, including conversion rate optimization (CRO), email/SMS automation, SEO, and more. Data is at the heart of all our strategies, so you’ll be expected to manage and report out of their marketing analytics systems. You’ll work collaboratively with both the broader Flywheel Organic Growth team and our clients’ internal teams, tapping in specialists to support you where needed.

Responsibilities

Client & Project Management—As the primary contact for a small portfolio of clients, you develop and oversee the execution of growth strategies that align with their business objectives. You maintain strong communication with all stakeholders, compile performance reports, and know how to balance setting a roadmap with adjusting to ongoing performance and requests. You’re comfortable with synchronous and asynchronous communication, ranging from written reports and emails to Looms and live video calls. You have the technical chops to get in the weeds and execute the work yourself, but you’re also great at delegating to others and ensuring work gets done on time and up to standard.
Marketing Analytics—You know how to create insightful reports across multiple analytics platforms (GA4, Looker Studio, Hubspot, Mixpanel, or Amplitude). On top of this, you combine technical skills to lead tracking implementation (through Google Tag Manager) and attribution projects. We don’t expect you to know all the tools—but we expect you to be excited about learning them.
Email/SMS Automation—You have experience setting up email sequences on platforms such as Klaviyo or Hubspot and you’re comfortable reviewing performance reports to optimize the campaigns.
Multi-Channel Strategy and Execution—While driving the right traffic is key, you understand the real goal is conversions and revenue. You leverage marketing analytics to make data-driven decisions across multiple channels, including (but not limited to) email, CRO, and SEO.

Qualifications

The right person has 5-8 years experience in the following:

Client & Project Management
Marketing Analytics Tools (GA4, Hubspot, Amplitude, Looker Studio, Mixpanel)
Google Tag Manager
Email automation Klaviyo/Hubspot
SEO strategy
Growth Marketing Manager position or similar role

Bonus Points:

User Experience (UX) & Conversion Rate Optimization (CRO) design and analysis
A/B testing tools, such as VWO
Agency experience
Experience with running or overseeing social and search ads
Content/copywriting
Web development
People management

Here’s what makes a great Growth Lead at Flywheel:

You’re comfortable creating a strategic roadmap as well as overseeing its execution. You can work cross-functionally with internal and external teams to drive progress and achieve goals.
You’re comfortable wearing multiple hats. With our direct-to-expert model, this role embodies both head Strategist and Account Manager — a unique position compared to other agencies. You’ll serve as the “quarterback” for your accounts — calling the shots, delegating to strategists, and rallying the team around a shared vision for each client.
You’re in on remote work – you understand the trade-offs of remote-first work and are comfortable delivering with a high level of autonomy.
You’re a capable communicator—you know how to work across teams and how to get your message across, whether on Slack, Zoom or in person.

Compensation & Perks

At Flywheel, our people are our greatest asset, so we prioritize creating an environment where you can thrive both professionally and personally. We believe in enabling our team through flexible work practices, individualized career paths, and team-wide learning.

The estimated compensation range for this role is $85-105K CAD annually, depending on experience, skills, and market location. In addition to competitive pay, we offer:

Flexible Work Hours— A remote-first, asynchronous work environment with a 35-hour work week.
Health & Wellness—Comprehensive health benefits, including medical, dental, and vision coverage.
Remote Wellness Support— A remote wellness budget to prioritize your remote work setup and well-being.
Generous Time Off—Flexible vacation policy, plus unlimited sick days.
Professional Development—A learning budget to support your career growth and skill-building.
Team Retreats–– two teamwide Retreats (‘Bursts’), annually

Hiring Process

We believe great work necessitates diverse perspectives and we take an inclusive approach to our workplace environment and hiring practices.

Although our process is subject to change based on availability and specific candidate circumstances, here is generally what you can expect if you apply:

20-minute phone screen
60-minute video call with the Director of Growth and Analytics
Skills Testing Project (all candidates are paid a stipend for completion)
60-minute video call with a member of Flywheel’s Leadership Team
Reference checks (3 minimum from the last 3 years)

Compensation

$85,000.00 - $105,000.00 per year

Know someone who would be a perfect fit? Let them know!